SWOT Analysis

Definition

A strategic framework for analyzing internal strengths and weaknesses, along with external opportunities and threats.

Key Features

• Internal Factors: Strengths (advantages) and Weaknesses (limitations).
• External Factors: Opportunities (market trends) and Threats (competition).

Real World Examples

• A tech startup identifying strengths (innovative product) and threats (large competitors).

Applications

• Strategic Planning: Identifying competitive advantages.
• Risk Management: Addressing potential challenges.